We've got two. THIS MONTH: Austin and Mike talk to actor and director Andre Gower about his documentary on The Monster Squad "Wolfman's Got Nards", One month's worth of the world's strongest coffee and a hand-made ceramic mug. I'm just like, "It's going great, man. They're like, "Oh yeah, you got it. I wonder sometimes how you feel about all the copycats that are springing up now. I can’t remember which one, but the term means we will not slow down in our efforts to show love and loyalty to our people. You can go to our About Us page on Death Wish Coffee and read about everyone and we're actually doing features on our blog as well about each individual employee and get to know them. Speaking of the future of the company, where do you see it in five, ten years?Mike: We're growing. To me, that sounds like the way to be. It’s called Death Wish Coffee, and was started by Mike Brown in 2011. They're pretty awesome. Did you get to that point or were you just ...Mike: I was tiptoeing around that point for a while and then that same conversation where my bosses had me in the conference room and they're like, "You know, you're missing a lot of days." Jeff: Mine has a tricky way of ... if you say something stupid to somebody and you think over and over, "Why did I say that? You don't have to go far for the best tasting coffee— these are the best coffee bean brands that you can buy including La Colombe, Peet's, Lavazza, Death Wish, and Folger's. Dustin: Totally, there's a lot out there too.Mike: Yeah. It wasn't just you and your idea. It can only stay on the shelves a couple days before it's sold out, unfortunately. When those hurdles come up ... are there going to be some? I'm like, "Let's automate this." I'm just like, "I'm kind of missing this sense of purpose right now." Can you talk a little bit about the transition of that? After six months of doing nothing, they'd come home from work and I'd be playing Guitar Hero and I was reading. We came into 2020 with high hopes and 4 key priorities. Mike: This one's horrible ... next.Jeff: Yeah, you were completely working off your buddy, John. What I love about Mike’s story about scaling Death Wish is how the company has stayed consistent and improved incrementally, watching those “small, incremental wins” … I just wasn't feeling it. I think that's the way the business world is going. After creating the perfect blend of beans and combining it with his unique roasting technique, the 'World's Strongest Coffee' was born. I would just be like, "I'm going exploring," I'd just walk around the City Hall, because there was really nothing for me to do, but I had to be there to supervise over my team to make sure they didn't cause any trouble and boy they did. Thank you. Mike: Absolutely not. Dustin: Yeah, stay the course. I deal with production every day. What we know from working for you and with you, you love to work out a puzzle. About us In 2012, Mike Brown Death Wish Coffee Co. started in a small coffee shop in Saratoga Springs, New York. How can we add more and charge less? Mike: Especially with the internet now. No, of course. They're coming to the market with a coffee in our category. I'm surprised Starbucks hasn't joined the field and thrown their money behind a real, strong coffee.Mike: It's funny. Mike created the perfect blend of beans, and using his unique roasting technique, the 'World's Strongest Coffee' was born. I know. Dustin: You've got to start somewhere. You've got five people and each person can produce this much, but if you put them all together and make them work together, you produce something even greater than that, which I think is really magical. I want to be more successful than the next person and I feel if I take a day off from reading and learning something, someone else is going to get ahead of me. Round Lake, NY. A New York-based coffee roaster, The Death Wish Coffee Company, is itself affected by the “New York State on PAUSE” lockdown. I'm done. We'd send out this massive outreach. They work hard. It's also available in single serving cups. Dustin: Was that also in Saratoga?Mike: No, it was in Del Mar or something, but I'm glad that one didn't work out. (It rhymes with 'she hipping'). Mike: Yeah. I'm going to go out on my own and start something myself." We'd have to manually receive every piece of mail, look in it. As the business grows, and it's been growing at a pretty good rate. His Death Wish Coffee beans are ground very fine for extra potency - and Mike even says the extreme brew is his most popular blend. Mike Brown started Death Wish Coffee Company with a simple idea to create the World's Strongest Coffee, and that journey has taken him and his company all over the world. Dustin: It's a very limited run because it's a very intense process to do it. You've got to start somewhere. In those days, it was only a small coffee shop in Saratoga Springs, NY. I don't like to call them failures, but why dwell on the failures? Jeff: It's rough. I've already noticed three or four articles that, "Hey, Death Wish Coffee started this a couple years ago and now Starbucks is moving in," which is great. "Everyone's like, "Really? I went back online and ... how am I going to get more accounting credits? What's bad about ..." Basically, we audit everyone's product and it makes us better and it drives us to succeed. I'm like, "Yep, that's what I'm saying. We haven't raised our prices in five years. I've said this a million times, I moved back in with my mom. Mike: Oh, I love it. So as we grow, everything we have, all the systems and procedures we have in place, they all have to be rewritten and we have to, basically, start from scratch again. On the night of December 21, Saratoga Coffee Traders’ General Manager Scott Swedish took to social media to air grievances he had with local coffee juggernaut, Death Wish Coffee Company—a business, which, ironically, had been founded in the basement of Saratoga Coffee Traders in 2012 and whose founder/owner, Mike Brown, had once … It's layers. That's my opinion and I'm pretty sure that's going to happen. Trying to be a good worker.Jeff: Trying to make a difference. Thought to be long extinct, a rare and ancient breed of dog has been re-discovered and all the details are in the Science segment this week. I spent six months in Hawaii at the University of Hawaii. Death Wish Coffee was founded by CEO Mike Brown in 2012. John Swedish, on the DWC team, for continually pushing me to be more giving with the company funds. I'll have to go back to school for a little bit. With the amount of people we're bringing on, hiring, there's a lot of structure that needs to continually change and get put into place so that we can continue to grow at the rate we're growing at. Started in 2012 in a small coffee shop in Saratoga Springs, NY where Mike saw a need for coffee that was both strong and delicious to serve his morning customers. I think Starbucks knows where their ... they are starting to move into other markets, which I think is probably not the smartest for their brand, but at the same time, they are large enough where they can ... they can compete on a lot of different levels and compete in the online realm, the supermarket realm, the coffee shop realm is where they started and where they should focus most of their time and attention, which I think they do. How can we serve more customers? We got you! The team at Death Wish Coffee talks about her frequently, and we are all amazed by what she does to help others. Some of it's pretty good. You can't just be a loser. The team decided to forgo their Christmas gift and celebration from the company and instead sponsored 3-4 families and make sure they have what they need to have a great Holiday. Mike Brown started his business back in 2012. My team busts their ass and sacrifices a lot to do what’s right in their community and for others. Sometimes ... you guys know, working here, sometimes it does seem like a lot of dysfunction, I think. Thanks for continuing to keep Death Wish Coffee in your life and for being a part of an amazing group of people who kick ass. As far as the company goes, there is an amazing Death Wish Coffee team, so make sure you follow ... everyone that works for Death Wish Coffee, they're very special people. Someone could come in and be like, "I don't like your management style, you're doing it wrong," or, "I love your management style, you're doing it right. Listen to all previous episodes here. Provided the local Veteran’s trust with over $23K in cash to help them stay supported when they couldn’t hold their annual fundraising event. The team was at 37 people, and we were getting ready to move into our new office at 260 Broadway in Saratoga Springs. Jeff: For now. It was a state job. I didn't think I did that great, but I must have nailed it because the next day they called me up. The business claims to sell the world's strongest coffee. After creating the perfect blend of beans and combining it with his unique roasting technique, the 'World's Strongest Coffee' was born. "I had some very good customers up at Saratoga Coffee Traders. I'm not up there as much, Scott runs it, that's John's brother. Ensure the team had additional equipment needed to work from home when they weren’t feeling well. It probably wasn't the best decision ... it wasn't. That's going to be a great product. Jeff: Excellent.Mike: But the program was very intensive. It was a coffee that we age in spirit barrels and Starbucks just released theirs. How the hell do I do this? It's not just a cup of joe anymore. They're bringing other customers ... they're spending their money to market to bring customers into our category and then when the people get to our category, they're gonna quickly find out who the leader of that category is and that's Death Wish Coffee. I feel that one thing that surprised me working for you is that you don't micromanage. Forget about the past, learn from it. They knew this, so I'd find people sleeping under their desks. All employees stayed employed the entire year. All the good people are. I have a lot of people that I respect highly that are business leaders that I talk to on the phone. Finishing 2020 and hearing those words from the team means the world to me. Press Release: Death Wish Coffee : EY Announces Michael Brown of Death Wish Coffee Company Entrepreneur of the Year® 2017 Finalist in New York I always ask them to keep it quiet because I’ve been brought up by the phrase, “speak with your actions and not your words.” Relentless devotion to our community was a top priority this year, and the team’s work should be recognized. Why did I say that? As soon as we see competitors, "Let's order this and see how it is." Eric Donovan is the cheif logistics officer at Death Wish Coffee and has been there since the beginning. I'm not talking shit about Starbucks, I actually think they're a great company, but it does seem like they're starting to lose a little bit of focus, but it's good for us. She sells them for basically what it costs her to make them and donates anything left to the charity or fund Death Wish Coffee is supporting that quarter. After that I had really nothing to do, half my year was gone, so I just sat at my desk and I read about business, starting my own business and just different ways other people were making money. Between each class, we'd have a week to let our minds refresh and just go down to the beach and hang out there. Jeff: That kind of leads into ... we've had a few of the employees on the podcast at this point and one of the things that we like to talk about, especially because we've had people like Eric Donovan who has been there since the basement days at Saratoga Coffee Traders, stuffing envelopes and stuff. You've got to let it go. "We actually barcoded the whole system and ran it through the mail room and I pretty much worked myself out of a job. The famous story is that you were working at Saratoga Coffee Traders and your customers wanted the strongest cup of coffee that you could not provide for them, so you started to research how to do the strongest cup of coffee. Jeff Ayers (The Incredible Jeff) reminded me that it would be a good idea to write everyone a letter recapping this year. Jeff: Yeah, absolutely. You guys have seen it. Owner This should be a breeze." In this clip from Fueled By Death Cast, owner, and CEO of Death Wish Coffee Mike Brown talks about the company's brand new coffee truck. Michael: Yeah I do have a coffee shop still I don’t spend hardly any time up there about coffee shop manager who manages that. In 2012, Death Wish Coffee Co. started in a small coffee shop in Saratoga Springs, NY. Death Wish Coffee was founded by CEO Mike Brown in 2012. Sounds crazy, but it's true. I have some stories about that. It's a crazy, competitive world out there now. Death Wish Coffee Company was created in 2012 when CEO Mike Brown created a strong, smooth, and never-bitter dark roast coffee blend to keep his coffee shop customers caffeinated and ready to go. My bosses recognized it. View Mike Brown’s profile on LinkedIn, the world’s largest professional community. ... Wishing y'all the best with many blessings and the rest of the Death Wish Coffee family this year. Jim Cockrum with Mike Brown. You have your own accounting team working under you." Dustin: You kind of have to get a read on people, too, to figure out their place in the business, too.Mike: Yeah, a lot of social intelligence, which I think I have, but who really knows. They put them all on my team. Jeff: Those are the best minds. Death Wish Coffee is a coffee brand that claims to sell the "world's strongest coffee." Dustin: They call it the third wave of coffee, where people are really focusing on the quality of their coffee. Entirely. But we'll focus on the Twitter. Thank god it didn't. The thing about a small team is you start bringing up projects, bringing up projects and eventually you spread yourself too thin and something that may have worked out, it just doesn't have the manpower or the focus to drive it to success. If you, for instance, had a business and you dissolved your business and the state owed you money, my job would be to reach out to you and be like, "Hey, we owe you money." I got home and I actually started taking action on my thoughts and I was able to find some viable places that were already going, so I didn't have to learn it all or start it all myself. Interesting. There's more than one way to skin a cat. Bring your people into our category, because once they're in the category-Dustin: We'll just be up at the top making it. I found an accounting program where I could get 24 accounting credits in less than six months. It'll take over my life and I'll just really start working on it and thinking about it and dream about it. Jeff: Even with the retail side, it's like, "Well, wait off on that for a little bit, because I just don't want to put all the focus on retail. The Death Wish Coffee team grew from 37 individuals to 59 plus 10 freelancers. Getting people to work together successfully is not easy. Because we’re all in the kitchen now more than ever... Never run out of the world's strongest coffee again. One of the things that jumped out to me during this meeting was that almost all individuals took a moment before their presentation to talk about what this year, this company, and this team meant to them. If you're constantly hungry and if you're constantly out there, you're never an expert. Maybe that's the way to be. Therefore, he quit his job and pursued his career as an entrepreneur. Dustin: Awesome, that's the way to be. What’s the difference between roast shades? Dustin: You kind of have to have that Buddhist mentality of letting go. If we can do that in some way, whether it's motivating them or giving them a great cup of coffee or entertaining them or just giving them something to look forward to later on in the week or later on in the day. THIS MONTH: Austin and Mike talk to actor and director Andre Gower about his documentary on The Monster Squad "Wolfman's Got Nards", One month's worth of the world's strongest coffee and a hand-made ceramic mug. Jeff: Regardless of that, when you move out, that's the first time in anyone's life when you move away from the nest is you are now your own man. They strive to help us, the customers with our issues, complaints and other. She is featured on the entire episode. I had to sell my house. This goal is big, and it is never-ending. I guess in the same realm as Starbucks and Starbucks gets a lot of attention, which is good, because it will drive people towards ours and, actually, John ... we're working on another run right now of our barrel coffee. I got done with that, came back to New York, got a job right away. Mike: Smooth sailing. It was tough for me personally and just my ego, because I'm very egotistical, I think, in some sense. It was incredible. When I finish, I still find a ton of mistakes. I don't know if maybe you want to shout out your Twitter handle or something.Mike: Yeah, Twitter handle. Jeff: Oh heck yeah. You are an adult at that point. Amazon.com : DEATH WISH COFFEE Dark Roast Coffee Grounds [16 oz.] Also, hear how crazy it was to learn that Death Wish Coffee had won a commercial in the Big Game. DEATH WISH COFFEE COMPANY EMPLOYEE SERIES #24 On episode 130, Creator and CEO of Death Wish Coffee Mike Brown returns to the podcast for the third time! Dustin: That's where we've heard the story. Banging their hands on the floor and stamping their feet in the middle of the hall.Jeff: Why?Mike: Why? Mike Brown, Founder and CEO of Death Wish Coffee, was honored as EY’s 2017 Entrepreneur of the Year in the New York State Emerging Business category only five years after his first sale. Founder Mike Brown saw a need for coffee that was both strong and delicious to serve his groggy morning customers. I'd be like, "You have to do something. Jeff: Yeah, they're getting a little convoluted. At the time it was ... John works with us now, John [inaudible 00:18:02]. Jeff: We'll start kind of at the beginning, but there is a lot of information about the beginning of this company anyways, one thing that I think I've never really heard touched upon is it's known that Mike, you started out kind of in accounting and then you went into working in a coffee shop. Mike: I think so, yeah. Yikes. Who Owns Death Wish Coffee. When I started the business, my goal was just to make an extra $5,000 a year. Jeff: We'll talk about it when it's over, but there is something going on. I actually did, I went out and did that. Actually, that was one of my main purposes there was to facilitate their refund program. We will get back to you as quickly as we can. THIS WEEK: Chad Gray talks about his career with Mudvayne and HELLYEAH and his passion for music. Bill Rancic announces the winner of the FREE Super Bowl Ad worth millions...Mike Brown of Death Wish Coffee! Anyways, people would bank up this vacation time. I'm trying to think of an example of that, but I really think ... Dustin: Mental block. Founder and Owner Mike Brown tells me that he started Death Wish in the basement of Broadway’s Saratoga Coffee Traders back in 2012. : they call it the third wave of death wish coffee mike brown, where I could talk forever about every single lesson learned! The comptroller 's office what we can deliver years? Mike: why? Mike: Absolutely not months! Was born missed government-funded programs: Oh my gosh.Mike: I 'm like, `` I had very. 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